Green Mountain Coffee and Keurig Bring Single-Cup Brewing to Grocery Stores Nationwide

first_imgGreen Mountain Coffee and Keurig Bring Single-Cup Brewing to Grocery Stores Nationwide New Brewer and 12-Count Package Debut in Grocery ChannelWATERBURY, Vt.–(BUSINESS WIRE)– Keurig has ignited a revolution in coffee making as the market leader in single-cup brewing. Now, in response to feedback from its customers and consumers, Green Mountain Coffee and Keurig, divisions of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), are providing their winning combination of single-cup brewers and patented K-Cup(r) portion packs to grocery stores across the country, just in time for the holidays.Consumers now have a unique offering from Keurig and Green Mountain Coffee in grocery stores. A new single-cup brewer from Keurig, the Classic, is available exclusively at grocery locations. In addition, Green Mountain Coffee has debuted a new and compact 12-count box of K-Cups(r), available in ten different varieties of coffee, including Fair Trade Certified(tm) and organic offerings. The 12-count packaging is specifically designed to fit on supermarket shelves.With the Keurig(r) Single-Cup Brewing System, consumers can choose their favorite variety of coffee, tea or hot cocoa in K-Cup portion packs, brew a single cup at the touch of a button, and enjoy a gourmet cup with no mess or clean-up.”Keurig and Green Mountain Coffee’s entry into the grocery channel is a win-win for both consumers and grocers,” says Larry Blanford, President and CEO of GMCR. “We’ve heard compelling feedback from consumers that they want the option to buy their K-Cups in grocery stores and purchase K-Cups in smaller packages, allowing them to try more varieties. The combination of Keurig(r) Single-Cup Brewers and Green Mountain K-Cups(r) gives consumers an economical way to bring the coffee house experience right into their homes. For grocers, tapping into this hot trend in specialty coffee invigorates their coffee aisle and gives their shoppers a wide variety of fresh, gourmet coffee selections to choose from. With this single-cup offering, our 10- and 12-ounce coffee packages, and our in-store brewing solutions, we have a complete brand proposition for our supermarket customers.”Keurig Single-Cup Brewers and Green Mountain K-Cups are helping to drive the growth of the specialty coffee category in grocery. According to IRI data (InfoScan, Total U.S. Food) for the latest 52 weeks ending October 5, 2008, initial supermarket accounts that carried Green Mountain K-Cups as part of their specialty coffee selection experienced more than twice the growth in dollar sales of the national average for the specialty coffee category. The single-cup category allows grocers to supplement their packaged coffee offerings and participate in “by-the-cup” business traditionally reserved for coffee shops.Keurig brewers and Green Mountain K-Cups are now available at over 17,000 locations, including retailers, department stores, supermarket chains and independent grocers across the country. Green Mountain Coffee’s website features a list of locations at is external) where consumers can find Keurig brewers and Green Mountain K-Cups.To support accelerated growth and enhance brand awareness, Keurig and Green Mountain Coffee are investing in a $15+ million marketing effort this holiday season, including Keurig’s first national TV advertising campaign. Other marketing initiatives include co-op advertising, promotion and merchandising support, in-store demos and direct mail programs.About Green Mountain Coffee Roasters, Inc.Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially and environmentally responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified(tm) organic coffees, under the Green Mountain Coffee(r) and Newman’s Own(r) Organics brands through its wholesale, direct mail and e-commerce operations ( is external)). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup(r) portion packs for Keurig(r) Single-Cup Brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups(r) through office distributors, retail and direct channels ( is external)). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and as a good corporate citizen and an innovative, high-growth company.last_img read more

FBI: Bubba Wallace noose a “door pull rope” not a crime

first_imgThe FBI has determined that a noose found in NASCAR driver Bubba Wallace’s garage at Talladega Superspeedway on Sunday was a door pull rope hanging in the garage since last year, according to the bureau. In addition, no one could have known that Wallace would be assigned that garage.A statement issued by U.S. Attorney Jay E. Town said that an investigation has concluded that no federal crime was committed.“The FBI learned that garage number 4, where the noose was found, was assigned to Bubba Wallace last week. The investigation also revealed evidence, including authentic video confirmed by NASCAR, that the noose found in garage number 4 was in that garage as early as October 2019,” the bureau said. “Although the noose is now known to have been in garage number 4 in 2019, nobody could have known Mr. Wallace would be assigned to garage number 4 last week.”Further details were not immediately released. The FBI said no charges would be pursued in relation to the incident.last_img read more

A day in the life of… Jose Mourinho: Burnt toast and bitter defeat

first_img08:00: Jose Mourinho wakes up and walks downstairs for breakfast. He pops two slices of bread into the toaster while flicking through the newspapers that he gets delivered and his children put out on the table for himTh. Having been particularly interested by the falling price of gold, Mourinho fails to spot the toaster is on an unusually long setting, and after five minutes he starts to get a whiff of fully carbonised bread. Annoyed, he calls down his children, pointing out that the toast was burned because they’d put the papers in the wrong order, and had they made sure to keep the most boring papers first, he’d not have been so distracted. The children agree to work harder in future and he tells them they are learning well, and he’s hugely proud of them.08:30: Mourinho, a second, more successful round of breakfast inside him, makes the ascent to the bedroom where he trips over the mobile phone charging wire he left out last night. Instantly he swivels his neck, trying to identify someone who should have removed the wire before it caught him. Seeing that everyone has already made their way downstairs, he admonishes the wall for failing to warn him that he should have looked down to avoid an accident. The wall respectfully takes the criticism in silence, which impresses Mourinho, and he lovingly slaps it about cheek height, in a show of forgiveness and solidarity.09:28: Mourinho texts Rui Faria to ask if he has everything in order for the pre-match training routine at the Etihad, such as notes on what length stud will probably be the most use and the right equipment for the particular training drills they decided on for the last-minute preparations, especially tailored for the kind of opponent City are, full of energy and pressing.09:29 and 13 seconds: Faria texts back to explain that Mourinho decided on Thursday that he’d take care of that, and of course Faria can get something together which will suffice, but he just wants to make it clear that if anything is missing it’s because of the late notice. 09:30 and 30 seconds: Mourinho waits.09:31 and 44 seconds: Faria apologises for both his insolence and failing to properly prepare the training routine and equipment.09:32 and 16 seconds: Mourinho reminds Faria that there’s seven assistants on his team, and that he can choose only two to attend the match on the bench. He’s not saying that there won’t be a chance that, if he’s demoted, he could come back in time, but disagreements are natural in a team. Mourinho says that even he makes mistakes.09.32 and 33 seconds: Faria texts back to say there is absolutely no chance that Mourinho has ever made a mistake.12:46: John Terry arrives a full one minute late, so Mourinho makes use of the time by transcribing a few Arsene Wenger insults he recently came up with from his phone to his iPad. Noting that Terry is a little late, he chats normally with his captain about the plans for the match and any concerns the side might have, before making a mental record that Terry forgets to apologise for his tardiness. If City win, he knows what really caused the defeat – his captain’s lack of respect and slackness. 13:55: Mourinho shouts at a cloud.17:23: As the Chelsea and Manchester City teams emerge from the tunnel, Mourinho shakes hands with Manuel Pellegrini and Pellegrini is unusually warm, asking him about his family, and saying he missed Mourinho’s presence over the summer. He taps him on the arm and wishes the Chelsea manager good luck. Mourinho is so unsettled by this that he accidentally calls Pellegrini by the correct name for once, and before he even sits in the dugout, he knows. Pellegrini has won the mind games and Chelsea don’t stand a chance, all he can do now is hope his players keep the damage to a minimum.19:25: Mourinho sits down to email the team at Chelsea currently writing the match report to give them the accurate description of what actually happened, rather than what they think they saw happening. 1) Chelsea were unlucky to lose the game. 2) For much of the game Chelsea were better, and the scoreline does not represent this. 3) The doctors did a particularly outstanding job for Diego Costa’s head injury. 4) Fernandinho was lucky not to kill Costa. 5) Perhaps the online team might like to consider whether publishing the scoreline is absolutely necessary.– Follow Joy Sports on Twitter: @Joy997FM. Our hashtag is #JoySportslast_img read more