Two years of street and warehouse network burning tens of millions of financing lack of entry point

street network, a O2O project launched in Guangzhou in the last two years, was created in July 2011 and collapsed in August 2013. It took two years to burn up tens of millions of dollars in financing. In the word O2O uproar eardrum today, the causes of the failure of the street library from the O2O model to do the analysis, many entrepreneurs or practitioners detours may have some help.

 

Although

has been unable to open the street library network, but Baidu encyclopedia can also find this project launched in Guangzhou traces – "Street Library Network" is a new O2O business community integrated platform. Mainly to member online order payment, offline store experience consumption, and relying on two-dimensional code identification technology, applied to all ground alliance businesses, locking consumer terminals, open up consumer channels. Maximize the seamless connection between information and physical objects, between online and offline, between entity stores and entity stores, and create a new and win-win business model." The key words in this passage seem to be the commonness of any O2O platform – online payment, entity store experience, seamless connection"…… Or people talking. After further investigation, the street is the location of the library all the businesses around the user, the user can be discounted in the consumer businesses, and these businesses also enjoy the user traffic street library brings, there seems to be no problem, how will

down?Although

online questions are pointing to the street bank financing scam, and seems to have very strong evidence to prove this point, the founder to their own investment, in order to cover up the real money account to sell the original individual amount; early stock; investment degree (the hype in the Internet today is not what the News) — but I still honest character, "has always been bad vibs about Chinese", I believe that from the beginning of several founders believe street library network can be successful, otherwise it will not vote for their own money to do this thing. No one can judge whether there is any ulterior motive before reaching out to the person involved. Therefore, as a O2O observer and participant, I prefer to analyze the advantages and disadvantages of the street library from the model.

well, in order to show that my analysis is objective and fair rather than ex post Zhu Geliang, talk about the advantages of the street library. In fact, the streets and libraries around the concern locked in all businesses around, the idea is no problem. Indeed, as the street library has claimed, a lot of people’s lives and services do happen in the vicinity of their homes, and many life services can not be replaced by electronic business platforms. If you can really integrate these businesses and provide them to nearby users, their value, space and imagination are enormous. From this point of view, the starting point of the street library is still good.

but we all know that good thinking is not worth money, and that the ability to operate and the efficiency of execution are the key to success. Let’s take a look at what mistakes the streets have made. These mistakes are still being repeated by many O2O entrepreneurs

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