recently, a micro business challenge the traditional electricity supplier news in the business circle spread. In the event source at the end of the 2015 cross-border e-commerce summit micro business forum, Han’s CEO challenge Chen Yuxin beam micro capital founder of spruce spruce, under a 5 million gamble, bet your micro channel make the traditional electricity supplier channels each other.
coincidentally, a few days ago to a veteran soldier friends gathering line, arrived at the scene found friends twelve four people are doing micro business, doing a month income is best to go to 50 thousand, the worst is 10 thousand. Even a former colleague of a former army who sold clothes in a circle of friends less than half a year ago is now earning less than a month’s salary at the company’s office.
no doubt, "micro quotient" will definitely be one of the hottest Internet words in 2015. Ma Huateng in March this year, NPC and CPPCC to answer a reporter’s question, for the micro business is also sure to micro business practitioners 14th, micro business as the spring breeze comes suddenly, seems to have become the mainstream of the electricity supplier. Now that even Ali does not sit, launched their own "Amoy shop" to seize the derivative market. Veterans can not help but ask, what is micro business? Do micro business really make money? Really promising?
what is a micro quotient?
if you want to define the macro definition of "micro business", the veterans believe that all models based on the mobile end of commercial activities can be called "micro business". The narrow sense of understanding is the WeChat business model based on here is included in the public and circle of friends with WeChat products sold in two modes, the former Tmall B2C platform similar to Ali platform, more suitable for enterprise behavior has strong financial strength, which is similar to Ali C2C platform Taobao market, more suitable for individual entrepreneurs. For example, we often see in the circle of friends, selling mask belongs to the latter kind of person.
What are the categories of
is the micro marketing model. Many enterprises for the understanding of micro business or simply stay at the WeChat marketing level, and in fact, WeChat marketing should be micro business needs layout, one of the strategic point, not all. Really fierce micro quotient should focus on the entire mobile Internet Ecosystem layout, all can use the mobile terminal entrance is the main battlefield. Mobile phones, Taobao, mobile phones, Baidu, micro-blog and other mobile terminals have huge traffic potential. And looking at the entire micro business, to the micro marketing realm enterprises very few.
second is WeChat marketing model. WeChat marketing here refers to the use of self WeChat public account for marketing enterprises. According to data released by WeChat, the total number of WeChat public has more than 8 million, not all opened WeChat public number enterprises are doing micro business. At least most companies are still stuck in the simple "powder" link, as fans how to activate, how to transform them, did not consider, or did not find a breakthrough, if micro