say goodbye to the era of the wilderness of the short video creators how to choose the platformTen

years after the people look like a raging fire short video, perhaps will make the world film historian David · Maxwell Byrd such a sigh, the original image is not only to promote the progress of the enthusiasm of the audience, is innovation and technology. As a product of the era of great industry, the film has long been transformed into a mature cultural industry. In contrast, young video creators are still working on the dream generation of the mobile Internet generation.

short video features into the platform era: platform through various preferential policies, guide the upstream content creators, the platform is also a powerful content distribution channels, in addition, the platform also assumed the role of incubator short video commercial.


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China Internet Network Information Center CNNIC latest statistics show that as of December 2016, China network video users more than 545 million people, including mobile phone video users close to 500 million people, the use of network video rate ranked fourth in all Internet applications, Internet users use rate of more than 74%.

on the afternoon of August 1st, during the ChinaJoy, the Tencent open forum, entitled "entrepreneurship ·, password", was held in Shanghai, which attracted enthusiastic participation from developers. Tencent Inc vice president Peng Jiaxin announced in the theme speech, Tencent entrepreneurial base Shanghai has been located in Shanghai cross-border creative park. Hou Xiaonan, deputy general manager of Tencent’s open platform and mobile application platform, shares Tencent’s latest open capacity and entrepreneurial support policies on the forum, and discloses that, as of now, the distribution of Tencent’s treasure day has reached 76 million. At the same time, the effect of the advertising platform Tencent deputy general manager Zhang Minyi showed wide points through strong marketing, profitability, market Tencent’s cloud platform general manager Ceng Jiaxin share Tencent characteristics of cloud gaming service. In addition, high-quality game developers on behalf of "do not step on the white pieces" founder Chen Hongzhen, senior vice president of music elements Xu Hui with their own case to share their core elements for the success of the developers.

application treasure day distribution breakthrough 76 million mobile games, a little access to

Between the

platform and the creators still each other achievements: platform for the creators of the flux, to help further expand the platform creators flow, build brand image, as in the past, micro-blog, V and blog community 2009 / know / etc relationship, in the beginning, the creators of the platform relied more on. In the later stage, the competition between the platform is mainly for the head of the creators of the competition.

Developer Forum, related to the leadership of Tencent Inc vice president Peng Jiaxin and Shanghai municipal government jointly announced the Tencent entrepreneurial base Shanghai settled in Xuhui District bounds Creative Industry Park, hatch area of nearly 2500 square meters. As an important part of Tencent developer’s offline business support, Tencent’s entrepreneurial base has always been committed to providing developers with a perfect entrepreneurial environment and one-stop entrepreneurial services. Through exposure traffic support, multi platform openness, liquidity foster entrepreneurship cost sharing, knowledge and physical resources to support training system including six major policies to support entrepreneurship, entrepreneurial base is a comprehensive Tencent gather outstanding team of developers and entrepreneurs to cultivate high-quality entrepreneurship projects.

Shanghai municipal government also attaches great importance to the construction of Tencent business base, according to the relevant leaders of the municipal government, the Xuhui District government not only to the venue rental base underpinning, also superimposed incubators and industrial policies, hoping to support the ability of Tencent developers, with Shanghai as the first national brand center construction industry incubator, focus on digital entertainment, O2O, wearable devices in areas such as business enterprises, integration of industry resources to form a system of incubation incubation + investment +.

, but the era of personal heroism is gone. Even a short video recording a short period of time has had to be applied to a professional team. The newly released second annual Golden chestnut Award for the twelve winners from the United States, Me Yoko and other institutions creators love the kitchen.

almost all creators are aware of the short video of rivers and lakes have been highly platform.

Tencent entrepreneurial base landing Shanghai one-stop entrepreneurship support

Hou Xiaonan introduced in his speech, Tencent announced the opening of three years, has successfully gathered 3 million outstanding developers. By the end of 2013, the total revenue for third party developers will be over 5 billion, and 10 billion revenue will be generated for developers by the end of 2015. Hou Xiaonan mentioned in his speech, the application of multi platform, multi scene distribution system has made great progress in the past six months, the daily distribution volume has exceeded 76 million, six months growth rate of more than 50%. At the same time, applications such as micro downloads, red code and self-service replacement will also continue to be open to many developers

short video of Dongfeng is still strong, but the creators need to adjust the direction of sailing.

01 short video platform dispute, the nature of the creators of the dispute,

"looking at these early films, we might be so divided that we would be surprised at how attractive they are to the audience.". Even with just a little imagination, we’ll see that it was very likely that the interest in movies at that time was very much the same as what we are interested in now. "

QuestMobile according to the newly released data, in June 2017, to the size of the user, the second shot, then, potatoes, watermelon video, the United States took the top five sub industries, the trend clear: "a situation of tripartite confrontation second shot – micro-blog" second / small coffee show Akira / coffee, today’s headlines small video / Fire Department mountain watermelon video / vibrato, fast line.

, senior vice president of science and technology, Liu Xinzheng, 3>

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