To attract younger generations to credit unions start by explaining what one is

first_img 26SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr “Things are going to change; credit unions can adapt or be left behind”. That was the message Jason Dorsey had for the over 350+ credit union attendees at CSCU’s 2017 Annual Conference. “If you don’t win in digital, there is no credit union” referring to the propensity for younger generations, millennials and Gen Z (those born since 1996) to use mobile for just about every aspect of their lives. “Opening up a new account is not exciting to a millennial”. When attending an event, the first question a millennial asks is, “What’s the hashtag?”Dorsey says that while credit unions covet millennials, the real target should be Gen Z.  “Millennials don’t know what ‘credit union’ means,” he says, adding that some think it is a labor union or something similar. If credit unions can break through with their messaging, they stand to do very well with the younger Gen Z’ers, he explains, because younger generations are “perfectly-aligned” with credit unions on values. “Credit unions risk aging poorly if they don’t get a handle on messaging to younger generations”. continue reading »last_img

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