Donald J. Trump: 4 tips from the marketing master

first_imgRegardless of what I may think of Trump the politician, I can’t help but stand in awe of Trump the marketer. After all, he’s managed to convince millions of my fellow Americans that he’s the guy who should lead this country for at least the next four years, despite having the least political experience of any presidential candidate since Eisenhower (and of course, none of Eisenhower’s military experience).Think about that for a minute. I’m willing to bet that I know more about the inner workings of financial technology companies than Donald Trump knows about the inner workings of government. Yet if I were to apply for Jeff Yabuki’s job, does anyone doubt that I’d be laughed from Brookfield all the way back to San Diego?Clearly I’m not qualified to run Fiserv. And just as clearly, Donald Trump isn’t qualified to run this country. But that doesn’t matter. I’ve said many times that a crappy product with great marketing will always outperform a great product with crappy marketing. Donald Trump is that crappy product.Before any Trump supporters go bananas here, my only point is that on paper he looks like a terrible candidate. If you were to read an anonymous list of his accomplishments and failures, it would never occur to you that, yeah, this guy should be in charge of everything. But like I said earlier, that doesn’t matter. Donald Trump has great marketing on his side. And whether or not you like Trump the politician, you can still learn a few things from Trump the marketer. continue reading » 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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