Localgiving to promote small charities on TV through Sky AdSmart

first_img Advertisement Online fundraising platform Localgiving.com is to run its first TV advertising campaign using Sky’s new targeted advertising service Sky AdSmart.The service, which is still being trialled, targets adverts to viewers based on a household’s profile. Adverts are selected based on a household’s postcode, the Sky products they use, and further data from third party suppliers such as data services company Experian. This includes home ownership, spending power related to income, Mosaic consumer profile, and the mix of people and their ages in the household.As a result Localgiving.com can use the servicec to run a campaign which focuses only on the areas in which their small, local charity partners operate.Campaigns in Brighton, Hove, Bristol, Birmingham and NewcastleIts first Sky AdSmart campaign will be broadcast to homes in and around Brighton and Hove. The campaign will encourage people in the Brighton and Hove area to find out about and support charities and voluntary groups in their local area.Localgiving.com will then expand its use of Sky AdSmart to run campaigns Bristol, Birmingham and Newcastle.Marcelle Speller OBE, Founder and Executive Chairman, Localgiving.com announced the partnership with Sky AdSmart at the launch of Localgiving.com’s Grow Your Tenner 2013 campaign, which aims to turn £500,000 from the Cabinet Office into over £1 million for grass roots charities across England.She said: “This is a marvellous opportunity for Localgiving.com to connect local charities and community groups in a targeted area with the people who want to support them.”Jamie West, Director, Sky AdSmart, added: “Sky AdSmart can help those brands who’ve previously thought TV too broad a medium as well as local advertisers that have been priced out of TV until now. We’re looking forward to seeing the results and to rolling out the trial to other major cities across the UK.” AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 18 October 2013 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Tagged with: Community fundraising DRTV Individual giving Localgiving  63 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Localgiving to promote small charities on TV through Sky AdSmartlast_img read more

Freshman all ‘grown up and making plays down the stretch’

first_imgLinkedin TCU places second in the National Student Advertising Competition, the highest in school history TAGSplayer news Boschini talks: construction, parking, tuition, enrollment, DEI, a student trustee Facebook Boschini: ‘None of the talk matters because Jamie Dixon is staying’ Garrett Podellhttps://www.tcu360.com/author/garrett-podell/ World Oceans Day shines spotlight on marine plastic pollution Garrett is a Journalism and Sports Broadcasting double major. He is the Managing Editor for TCU360, and his passions are God, family, friends, sports, and great food. Facebook The College of Science and Engineering Dean, Phil Hartman, retires after 40 consecutive years ReddIt ReddIt TCU guard Desmond Bane drives to the hoop during a 94-92 win over Iowa on Sunday (Photo Courtesy of GoFrogs.com)center_img + posts Twitter Men’s basketball scores season-low in NIT semifinals loss to Texas Listen: The Podell and Pickell Show with L.J. Collier Garrett Podell Garrett Podellhttps://www.tcu360.com/author/garrett-podell/ Garrett Podellhttps://www.tcu360.com/author/garrett-podell/ Twitter Previous articleTCU hosts NIT Quarterfinal matchup against RichmondNext articleTrack and field produces 14 event wins at outdoor season opener Garrett Podell RELATED ARTICLESMORE FROM AUTHOR Linkedin Garrett Podellhttps://www.tcu360.com/author/garrett-podell/ printTCU freshman guard Desmond Bane was relatively unknown entering his senior year of high school, but as his first year at TCU winds down, he’s now known for far more than having a last name of a Batman villain.A broken hand before his senior year kept him off many schools’ recruiting lists. Once he returned to full health, that changed almost immediately.“I still couldn’t get a Division I offer until the high school season started, and then they just started flooding in,” TCU guard Desmond Bane said.TCU head Coach Jamie Dixon has seen a lot of growth from the first-year wing as the season has progressed.“He’s the guy who had the open shot against West Virginia, doesn’t make and is crushed, then, a couple  games later, he’s on national tv winning the game against Kansas,” Dixon said. “He’s had a lifetime of experience in two weeks with the up’s and the downs, and he’s grown up after the Kansas game, making the three game-winning free throws.”Dixon knew Bane would play right away because of his offense, but his defense was going to dictate how much Bane would see the court.“I think right away once he got here, we had an understanding that he was going to play and that it would be based on his defense because he has a knack for scoring and is unique in that he can finish around the rim and he’s a shooter,” Dixon said. “You’ve seen that throughout the year finishing with either hand, he has some tools offensively, but defensively, we had some concerns because he played in the middle of a 2-3 zone in high school, and that doesn’t translate really well to guarding Kansas in the open court.”Dixon praised Bane’s defense in their 94-92 win against Iowa, specifically his defense against Peter Jok, the Hawkeye’s leading scorer.“He did a good job defensively against Iowa and we had him on [Peter] Jok when he wasn’t scoring,” Dixon said. “I thought he’s improved defensively.”A key in Bane moving forward from missing the game-winning shot against West Virginia  on Feb. 25 was advice from senior guard Brandon Parrish.“I remember after the West Virginia game he was in the locker room with his head down, and I remember that was a moment where I went up to him and told him to never put his head down even moments like that because he’s so talented and that he shouldn’t let that miss affect another game,” Parrish said. “The biggest thing I told him was that I believe in him, and sure enough, he’s come through and been phenomenal.”Bane credited that moment with Parrish with helping him move on with his season.“After the West Virginia game, I thought I let the team down, but the coaches, Brandon Parrish, and the other seniors have really had my back,” Bane said. “The opportunity has arisen these past few games with Kansas and Iowa, to make big free throws and plays down the stretch and keep my confidence.”With all that Parrish and other seniors have given him, Bane just wants to return the favor.“[On Tuesday],we just want to send them out the right way,” Bane said.TCU’s Tuesday NIT quarterfinal game against Richmond at Ed and Rae Schollmaier Arena is set to tip off at 6 p.m.last_img read more

Moving the needle

first_imgThis is one in a series of profiles showcasing some of Harvard’s stellar graduates.It took Will Butler a few years to find the time, but where to continue his education was never in question.“Part of why I’m at a policy school and not an art school is because I care about context, and the context of the humanity enriches the art,” said Butler, a multi-instrumentalist in the indie rock band Arcade Fire who graduates from Harvard Kennedy School’s (HKS) midcareer master’s program in public administration. “I don’t think historicizing art has to cheapen it. I think you can be of two minds [on] things.”Butler first applied to HKS in 2012 but band commitments intervened. After deferring a second acceptance, he began his studies in fall 2016 and found it valuable to be in an academic environment during and after the election.“It’s nice to be in a space hearing how government works, and foreign policy works, from the horse’s mouth,” said Butler, whose areas of interest are international development and the state of America. “It feels very apropos to be plugged into that world.”He said Arcade Fire’s purpose has never been simply about music.“You try to be a human, and then it’s a bit of a mystery how the art is produced. We’ve always had to take time off and live just on a human level. That’s always been our method — engaging with the community and then questioning ourselves and then making art,” he said.The band’s efforts to affect change helped point Will toward HKS. His older brother, Win, founded Arcade Fire with Régine Chassagne, whose family had fled Haiti for Canada during the Duvalier dictatorship. In 2007, the band began giving $1 from every concert ticket sold to Partners In Health. After a decade of sales (and engaging other musical groups to do the same through the nonprofit Plus 1) and having trained thousands of outreach volunteers, Arcade Fire helped raise more than $4 million, earning the band the 2016 Allan Waters Humanitarian Award in Canada.“I came here to figure out how to help them better and, in a general sense, how to move this mission [forward], of caring for people who have less power,” Butler said. “It’s part of the same conversation that Haitians are having and Rwandans are having, and I’ll be doing it in a slightly more informed manner than just going around playing shows.”The band, which will release an album this year and has scheduled a European tour this summer, typically plays to crowds of 10,000, a size Butler said makes him think about the way he interacts with them “that is real and human.” That may be why History & Literature lecturer Timothy P. McCarthy’s course “The Art of Communication” offered him so much insight.“After the election, I felt like I need to talk to everybody,” Butler said. “It’s a rare resource to have (such a big stage). An artistic experience is not nothing, but maybe there is more to be done.”He plugged into the School’s diverse cohort, connecting with students from Nigeria and Azerbaijan and hearing freedom-of-speech arguments from a range of voices that included a student from Singapore and former Obama administration officials.“Part of what has been great about being here and being a little older,” said Butler, who is 35, “is not caring terribly much about formal constraints or hierarchy. I really see everyone as my peer. That’s how I approach music and performance as well. It’s communicating with as opposed to performing for.”Butler will return to the stage with a deeper appreciation of how music is so closely tied to issues of race, equality, and social justice. In the fall course “Political Revolutions” with Leah Wright Rigueur, assistant professor of public policy, Butler studied Detroit, learning about the black struggle for civil rights, the white citizens’ councils, and the 1967 riots in that city.“Motown is three-quarters of a mile from where the riots started. It’s not a historical force. Marvin Gaye was recording ‘Ain’t Nothing Like the Real Thing.’ ‘Ain’t No Mountain High Enough’ also happened. You can look at those songs from a policy lens and a political lens,” Butler said, “but you can also divorce them from that and hear them as an aesthetic event. I vote for engaging on all levels.”last_img read more

Micho confirms Tunisia, Dubai camps ahead of Gabon 2017

first_imgCoach Micho and his assistant Moses Basena during the press conference at Mengo on Wednesday. PHOTO FUFA MEDIAUganda Cranes are set to camp in Tunisia and Dubai, according to AFCON 2017 plans by head coach Milutin ‘Micho’ Sredejovic. He has however appealed for funding to realise his plans.Micho and assistant coach Moses Basena released a detailed programme for the national football team on Wednesday ahead of the AFCON 2017 finals in Gabon. Uganda are grouped with Egypt, Mali and Ghana as they return to the finals for the first time since 1978.“I am fully committed to my job as the Uganda Cranes head coach. The programme to prepare the team for the AFCON finals in Gabon is comprehensive and we humbly appeal to the Government to come in with the timely financial support as promised by the President of Uganda,” Micho said.He has called 25 players to start training today at Nelson Mandela National Stadium.Meanwhile, President Museveni has, as promised, paid the bonuses due of all the Cranes players and officials that helped Uganda qualify for the 2017 AFCON finals in Gabon.FUFA Communications Manager Ahmed Hussein confirmed the development to the media during the weekly press conference on Wednesday at FUFA House in Mengo.“We are in touch with State House over the transfer of the players and officials bonuses on to their accounts. Some players and officials have already received their bonuses,” said Hussein.Full Training Programme:23rd – 25th November – Non-residential training for 25 players26th November – Break for KCCA Vs Tusker International club friendly match17th – 30th November – Training sessions30th November – Provisional list of Uganda Cranes players for AFCON 201715th – 16th December – Non Residential training sessions17th – 18th December – Total rest for the players 19th – 24th December – Residential training session25th December – Christmas day (Rest)26th December – Training resumes till 30th December 2016 in Kampala29th December – Option for international friendly match30th December – Team departure for Tunisia training camp1st January 2017 – International friendly match against Libya4th January 2017 – Uganda Cranes will play Tunisia5th January 2017 – Traveling to Dubai camp (Al Wasl)5th – 13th January 2017 – Dubai training camp with options of two international friendly matches between 8th and 11th November 201613th January 2017 – End of camp14th January 2017 – Polishing aspect and traveling to Gabon****[email protected] on: WhatsApplast_img read more