Hovis Best of Both is beefing up its nutritional claims by telling shoppers that two slices contain as much calcium as a glass of milk.On-pack flashes alert consumers to the newly substantiated claim, which will be supported by radio and print advertising. Hovis hopes that parents will be encouraged to buy the product as a way of ensuring children get their recommended daily amount of calcium.Hovis marketing director Jon Goldstone said: “We’re really pleased to announce our new calcium claim and communicate this on-pack. We know that Best of Both is already the parent’s secret weapon to smuggle goodness into kids, and now the calcium adds to the goodness they are getting.”Best of Both is the leading half-and-half bread brand with a 64% market share (IRI grocery outlets YTD data to 24 January 2009), and Hovis hopes the latest claim will drive further market growth and incremental sales. No other Hovis products make this new claim.
AdvertisementNewly-crowned WBO junior middleweight champion Jaime Munguia is looking to make his first title defense against former champion Liam Smith. On paper, there’s one thing about this fight that instantly sticks out – Munguia’s 86% KO ratio! He made quick and easy work of Sadam Ali; dismantling the former champion in four rounds and scoring four knockdowns along the way.In the opposing corner, Smith is a former champion who’s been in the ring with Canelo Alvarez. However, that fight amounted to an unsuccessful title defense due to Smith getting stopped in the eighth round. Smith will yet again be going up against a powerful Mexican fighter. Although Munguia lacks the experience and skills of Canelo at this stage, he possesses big punching ability.Smith will have to establish his jab and keep the fight in the middle of the ring. He cannot allow himself to get backed against the ropes, where Munguia will find the opportunity to tee off on him.I’m predicting another KO victory for the champion, as he continues his mediocre rise to notoriety and bigger opportunities in a loaded junior middleweight division.Advertisement