Estate agent fees comparison website agrees to change its advertising after complaint

first_imgEstate agency fees comparison website NetAnAgent.com has amended claims about its service within its advertising following a complaint from an estate agent.The Folkestone-based website, which enables vendors and landlords to invite estate agents to bid for their instruction based on fee level, has been going for eight years.Claims within two ads published by NetAnAgent.com were challenged by Midlands multi-disciplinary estate agency Sheldon Bosley Knight, which recently contacted the Advertising Standards Authority to complain.These were included within both a website banner and a customer service email, which claimed that “NetAnAgent.com is a free and simple way to get the best service and most competitive estate agent fees” (on the banner) and (on the email) “Your agent proposals. These fees are exclusive to NetAnAgent and may not be available directly”.MisleadingEstate agency Sheldon Bosley Knight challenged whether the claims were misleading.“We approached the advertiser who agreed to amend the claim to ‘partner agents’ and remove the “exclusive to” wording from its email.NetAnAgent says it lists 19,300 estate agents within its service and can save vendors up to 33% on their selling fees if they use its platform.Read more about complaints about property services. netanagent advertising standards authority May 20, 2020Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Estate agent fees comparison website agrees to change its advertising after complaint previous nextRegulation & LawEstate agent fees comparison website agrees to change its advertising after complaintNetAnAgent has dropped claims that it gives users access to ‘exclusive offers’ after an estate agency challenged the wording of its online ads.Nigel Lewis20th May 20200536 Viewslast_img read more